Experience a piece of Air Jordan history with the Air Jordan 3 Retro “Seoul” (AV8370-100). This limited-edition release commemorates the 30th anniversary of the 1988 Seoul Summer Olympics and Michael Jordan’s legendary slam dunk victory. A fresh take on the iconic white/cement colorway, these men’s shoes are a must-have for collectors and sneakerheads alike.

Designed by Tinker Hatfield and Dan Sunwoo, the “Seoul” AJ3 boasts a crisp white leather upper accented by the signature elephant print. The classic “Nike Air” branding remains, but this iteration is infused with unique details inspired by South Korean culture. Subtle red and blue accents, inspired by the Taegukgi (Korean flag), highlight the design. The left inner tongue features the Korean word for Seoul (서울), while the right tongue displays the 1988 Summer Games motto, Harmony and Progress (화합과 전진). A special custom logo further enhances the shoe’s commemorative nature.

Originally released on March 10th, 2018, exclusively online at nike.com.kr and at the Jordan Hongdae store, these Air Jordan 3s are a rare find. If you appreciate the original “White Cement” Air Jordan 3 and want to show your love for South Korea, the “Seoul” edition is the perfect addition to your collection. Its blend of classic design and unique cultural references makes it a truly special sneaker.

The Air Jordan 3 Retro “Seoul” offers a premium combination of comfort, style, and historical significance. Its limited release and unique details ensure its place as a coveted item for sneaker enthusiasts and collectors worldwide. Find your pair and let your “Seoul” shine.